pacific life: “Are You Ready?”

copywriter | :30s national tv spot

I worked with my Art Director partner Victor Bernedo to conceptualize this spot. The brief was to capture the idea that life insurance doesn’t just cover your life when you’re gone—it can pay off while you’re still here to enjoy it. I wrote the script and participated in all parts of the production, from casting to choosing a director to editing and creating a custom score. This spot ran during primetime sporting events nationally.

Life insurance that makes you ready for everything—that’s the Power of Pacific.